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Publicatie Laka-bibliotheek:
Cameco Corporation. Uranium Mining in Saskatchewan (1999)

Auteur	Harvard Business School
	-
Datum	februari 1999
Classificatie	3.02.5.10/12 (CANADA - URANIUMMIJNBOUW)
Voorkant

Harvard Business School

DRAFT CASE, February, 1999

Cameco Corporation: Uranium Mining in Saskatchewan

The topic of Bernard Michel's speech was general in nature, yet quite specific in 
substance: "Corporate Citizenship and the Saskatchewan Uranium Industry." He 
had been invited by the Uranium Institute in London, UK to share his company's 
experiences in negotiating agreements with Native communities in Northern 
Saskatchewan. As the President and Chief Executive Officer of Cameco, the 
world's largest uranium mining company, his speech was much anticipated by 
the audience.

The Uranium ·mines of Saskatchewan are an interesting laboratory for the study of 
corporate community relations ... The community relations programme's first action 
was to listen through public hearings to the communities' expressed concerns ... 
Today 80% of Saskatchewan's residents, compared with 65% in 1990, support 
continued uranium mining. This reflects the industry's community relations initiative. 
Cameco's shares also trade at 3 .5 times their 1991 issue price. Only a small segment 
of anti-nuclear activists takes a negative view. Relationships with local communities, 
like uranium ore, are a valuable resource needing competent development. (1)

Originally from France, and a graduate of the Ecole Polytechnique in Paris, Michel, 
had spent the past two decades in Canada working for various mining interests. 
Having served as Senior Vice President, Executive Vice President and President for 
a subsidiary of the French nuclear conglomerate Cogema, Amok Ltd, Michel had 
eminent credentials to join Cameco in 1988. This was the year that deregulation in 
the nuclear industry allowed for Cameco to be formed as an independent company.

(1) Michel, Bernard. "Corporate Citizenship and the Saskatchewan Uranium
Industry." The Uranium Institute Symposium Proceedings. London: The 
Uranium Institute, 1995.

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